“Your business is your baby,” as quoted by a very dear friend of mine. It’s such a true statement. You put all that you have into it, in anticipation of seeing the fruits of your labor. We all want our babies to grow strong and prosperous.

Here’s the thing though. Remember that old adage, “It takes a village?” I can say with full confidence, that mindset applies to small businesses as well. Metaphorically speaking that is. And to continue with the metaphor, because the business is the baby, some very busy solo professionals feel like no one else will truly understand and have the same dedication to the success of it.

I have heard this conversation before. A few times.

So, what happens? Nothing gets delegated and the plate remains full.

There are committed people who will help to take the load off. However, not knowing how to delegate, and not wanting to let go adds to the reluctance in relinquishing certain responsibilities.

So, they continue to work mostly ‘in’ the business instead of ‘on’ it.

Here’s what I recommend assisting you on your way to becoming an awesome delegate:

1. Assess your situation. Think of areas in your business that you may not have the expertise in or are extremely time consuming but necessary.

Then, determine the skillsets required. For example, if you need help with your newsletters, someone with experience in Mailchimp or Mailerlite, or any email service provider can assist you. If scheduling presents its challenges, then someone that is familiar with Calendly or Acuity can be helpful.

Specific skills matter. Just anyone will not do. 

2. Planning is essential. When you do find someone who is capable and committed, give them enough time to add the project to their calendar. You never want to assume that their schedule is free. If for example you have content that needs to be edited and proofread by Thursday, asking them the day or even hours before may leave you in a jam. 

3. Give specific information. Never assume a task is self-explanatory. Include details, timelines and any and all supporting info. Here’s an example: “I’m ready to publish my next newsletter. Attached is the word document and the images I’d like to use. Can we schedule it for this Friday at 7:00 am?” Be as thorough as possible. That way your assistant will know exactly how you want things to be done.

4. Set up check-in points. Schedule times to check in to make sure everything is still on track. In case there are any misunderstandings about the required tasks, regular meetings will help with any adjustments that need to be made. 

5. Develop a communicative relationship. Working together will require communication, whether it is written or verbal. Questions should be answered promptly to ensure the project is completed on time. Having a good working relationship will make this process much easier.


Delegation is incredibly useful and will help you to leverage your time. Imagine being able to focus on your ‘baby’ and the right direction to lead it, while the person you have assisting you is taking care of the tasks you honestly, would rather not do.

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Quote of the day

“He had stopped worrying and started relaxing. He was up on that plateau where you just did whatever needed doing. I knew that place. I lived there.” 

This one is from the novel Killing Floor, by Lee Child. I have become a fan of this Jack Reacher character, and I do plan to go through the series of books. I have read three so far. Anyway, when we know what needs to happen, leave the emotion out of it and get it done!

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